CLIENT

Senab

WE DID

Brand platform // Big idea // Brand positioning // Visual identity // Logotype // Layout system

Paradigm has had the opportunity to support Senab in the process of revalidating their brand as a part of a process to implement a new business strategy.

Challenge

As most companies in most markets the interior industry is going through rapid change. In order to optimize resources and brand assets a calibration of the Senab brand was conducted.

Approach

The project followed Paradigm’s process for creating a brand platform. The scope also included how to establish new ways of defining the value offering and how to leverage on it to the market.

Solution

The project included the development and creation of a Brand Platform document that would be used to guide all aspects of the brand, ranging from product and design development to positioning, cultural platform and communicative approach.