CLIENT

Gapwaves

WE DID

Brand platform // Vision // Values // Brand story // Brand identity // Visual identity // Logotype // Image tonality // Tone of voice // Brand guidelines // Communication concept // Brand implementation

There is a tremendous amount of hype surrounding what 5G will bring to the market. The industry’s biggest brands all know this and recognize that their reputations are riding on how well they’ll deliver. Implementing the right technology will be a game-changer. Gapwaves, a small startup from Göteborg, Sweden knew that their revolutionary antenna technology was exactly what all of the major players had been missing. They had just to get the word out.

The challenge

When Gapwaves first approached Paradigm, they were about to enter an extremely competitive arena. With countless brands to contend with, getting the attention they deserved would be no easy task. And once they got it, they needed to make the right impression.

The approach

To launch their brand Gapways first needed to define it and get the foundation in place. As a start-up they also needed to present themselves as the company they would become. This journey began by defining a brand purpose, vision and values representing the heart and soul of the company, i.e. the brand platform. Next step was to find a visual presentation that would capture all of this perfectly.

The solution

The result is a timeless and engaging identity that expresses the progressiveness, professionalism and openness of their people. And the flexibility, reliability and sophistication of their innovations.